Kids Marketing
Platform
About Go4Kidz
Go4kidz helps you to build powerful kids brands targeting kids and their parents by offering comprehensive services that address challenges of developing, branding, launching and marketing products and services. We provide marketing expertise empowered by the leading experts.
We combine at Go4Kidz:
We have different backgrounds like FMCG, media, brand/management consultancy, research, production and creative sectors. We’ve come together to unite our expertise in the kids category.
Our researchers know how to get the powerful insights from kids & parents, our strategists know how to create the right strategies on the basis of these insights, and our creatives know how to come up with great creative work to build powerful brands.
We’re a very experienced and cross-discipline team ready to transfer our knowledge accumulated in 125 years of expertise.
Who we are?
Senior Executive with 23 years of experience in the world’s largest multinational FMCG organizations (Nestlé and Unilever) and big Turkish companies with global and regional presence (Ülker and Sütaş).
Managed many global and local kids brands, created a new cross-category kids brand from scratch, initiated and led many kids brands communication, insight, activation, licensing and innovation projects.
Assumed leadership roles in business, marketing/brand strategy development and execution, 360⁰ marketing plans development and execution, led several launch & re-launch, brand positioning, segmentation, innovation projects, had deep experience in consumer/shopper understanding and strong leadership experience in establishing marketing organizations.
Established Brandmix, Brand Consultancy & Communications Company in 2014; Brandmix Academy in 2018. and Go4kidz in 2019. Dedicated to create powerful brands that would translate into successful
business results.
Who we are?
Worked as a “moderator and consultant” for 15 years.
Worked as ‘coach, consultant and NLP master’ for 7 years. Applied NLP and brain know-how to research projects.
Studied social psychology as a Master of Arts Programme student at Boğaziçi University, concentrating on culture and I/O psychology intensely. Worked for 6 years as Market Research Manager in one of the leading multinational company, operating in FMCG market for various foods categories.
Had deep understanding of kids, housewives and major food categories. Established Kidsboard at leading multinational firms.
Conducted several kids qualitative research projects.
Created Kids Dockets in order to enhance kids Categoy understanding in FMCG companies.
Who we are?
After he graduated from Galatasaray High School and Department of Business Administration at Political Sciences Faculty of Istanbul University, he worked in different executive positions at WPP Group, Turkcell, Doğan Broadcasting Group and Yıldız Holding.
He is currently working as the President and Board Member of Brandit, creative agency.
He is co-founder of artnivo.com and also giving lectures at Bilgi University Next Academy MBA Program.
He is currently holding a Marketing Communications Consultancy position at Yıldız Holding Chairman Office.
Who we are?
Creative Director and designer with 28 years of experience and passion. Worked in conventional advertising between 1991-2006 mainly in supervisory creative and strategy making posts. During playing a crucial role in defining a respective number brands’ strategies, publicity, advertising schemes, corporate identity, launch concepts, sales campaigns and more.
After 2006 assumed Creative Leadership roles in shopper marketing, event marketing, 3D creative displays, packaging, offline-online integration, consumer events, digital platform strategies that translate in to actual shelf sales. A “specialist” when it comes to establishing a brand’s “360 degree integrated communication network” in the world’s largest multinational FMCG companies (P&G, Unilever, Ülker, Nestle Company, Benckiser).
Who we are?
After she graduated from Bogazici University (Translation Studies), she continued her studies at Institute of Fine Arts of Paris. She has an international experience of 25 years as a producer having worked in Paris, France; Montreal, Canada; Lisbon, Portugal. She is the founding partner of MelOn Productions and working on animation TV series and feature film projects for international channels and co-producing with prestigious partners. She is also the Dİrector of Toonz Media Group, one of the leading children’s entertainment entity of the World, for Turkey.
She has a deep understanding and experience of children sector having worked on many projects targeting children between age 2 to 9.
References : Turkcell Cell-O , Sütaş, Google Global, Nickelodeon, FuturumKids, Toonz Media Group.
Go4Kidz Framework
Understanding Kids
Insightful Start for the Right Vision
Creating unique methods to understand kids requires a particular expertise. It's about knowing who we are talking to and creating the right environment for the kids.
We use different techniques depending on the need and the depth of the information that we need to get to transform it into useful and distinctive insights.
Brand / Category Audit
Immersion Day
Kidsboard
Kids Workshop
Qualitative Groups
Building The Right Brand Strategy
The Right Brand Strategy
Creating a brand that is relevant and cuts-through is more important today than it has ever been.
We need to shape a brand so that it fits into kids world - and is truly relevant to them.
Segmentation & Market Definition
Portfolio Strategy
Brand Architecture
Brand Vision & Positioning
Strategic Marketing Planning
Strategic Marketing Planning
Creative Excellence
Power of Creativity & Excellent Execution
ATL
BTL
Packaging
Production
Animation
Digital
Licensing
Character Design
Shopper
Events
We use strong insight and robust strategy foundations to create excellent creative content which results in powerful communication that work for your audience.
We are utterly consumer focused in creating communication that resonates with the insights of the Kids World.
Our Partners
Our Experience
